Top 5 Fashion Games on iOS in Ireland: Q4 2021 Performance

In the fourth quarter of 2021, the iOS fashion game market in Ireland saw varied performance across the top 5 applications. Here’s a closer look at the trends in weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

Project Makeover experienced a steady revenue stream with peaks around mid-October and late December, reaching approximately $4K. Weekly downloads fluctuated, with a notable increase in the last week of December, hitting 2.7K. Active users grew from 7.9K at the start of the quarter to over 10K by the end.

RuPaul's Drag Race Superstar saw an initial spike in weekly downloads in early November, reaching 2.2K, while revenue peaked at around $1.5K in the first week of November. Active users peaked at 2.2K in early November but declined to 1.3K by the end of December.

Covet Fashion: Dress Up Game had a modest performance with revenue peaking at approximately $1.6K in early November. Weekly downloads remained low, capped at 96 in the last week of December. Active users hovered around 1.3K throughout the quarter, with minor fluctuations.

Toca Boca Hair Salon 4 exhibited moderate growth in revenue, peaking at $360 in the last week of December. Weekly downloads saw an increase towards the end of the quarter, reaching 803. Active users rose from 1.2K in September to nearly 2K by the end of December.

Love Nikki-Dress UP Queen had a steady yet modest performance. Revenue peaked at $493 in mid-October, while weekly downloads remained low, with a slight peak at 35 in early December. Active users remained relatively stable around 350 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.